FLORAL series
Contributed to the release of several Limited Edition Passion Planners through the studio production of floral themes. The Birds & Bees and Eco Bloom planners were among the most popular designs at Passion Planner, so our Marketing team made a series of visual assets that presented flowers encompassing our planner products.
Some flowers, like the rose gold petals in the above image, were spray painted in similar hues and values so it could then be digitally color-corrected. This was our solution for planners that had metallic or unnatural cover colors. Every photoshoot required real flowers so the image felt as organic and realistic as possible. The result is a beautiful Spring collection.
This series has been so effective that it has been used and edited for social media and advertisement for over four years.
Responsibilities: Studio production and photo editing