cyber monday/black friday campaign
Designed the CMBF campaign for Passion Planner in 2020. The challenge of this project was to feature all the products available in store and easily differentiate their sales from one another. As a result, all visual assets were created to complement one another, as in a carousel, but also to work well individually.
The main intent was to grab the consumers’ attention by emphasizing the sale’s numbers and percentages. We created this high contrast by shooting with black backdrops and editing in white text and hand lettering. The Black Friday and Cyber Monday assets were posted on all major social media platforms and successfully brought in our greatest number of orders for the year.
Responsibilities: Creative direction, photography, and photo editing