passion planner birthday
Contributed to the creative direction and studio production of Passion Planner’s fifth birthday, a great indicator for long-term success. To share this huge milestone, we incorporated a theme of celebration through confetti, balloons, and party favors while adhering to company brand guidelines.
I established the color guidelines for this campaign to be comprised of light pinks, reds, and hints of aqua greens, blues, and purples to complement. Light pink would be the indicator of all campaign assets and all illustrations would be done digitally with white, natural brushes for a clean finish.
Our marketing purpose was to build connections with our audience by sharing memories of the company’s humble beginnings— starting in a garage, working with friends in a small suite, and, finally, having a building of our own. With a full studio newly available to the creative team, we made a photoshoot of our celebration together.
Responsibilities: Creative direction, graphic design, and photography