ads on Customer reviews
Created Google and Facebook ads for Passion Planner based on real customer and company reviews. For search ads, we launched search, display, video and shopping campaigns, growing brand awareness with non-branded campaigns to later convert on branded ads. Overall, our SEM campaigns have earned a lifetime 595% combined ROI.
Our Facebook team established prospecting audiences based on a combination of interests and lookalikes, testing interspace segments to determine which would be most successful. Paired with robust retargeting strategies based on various intervals of time since a user’s last website visit, our Facebook campaigns earned 424% ROI after only three months, including a 2,337% return on retargeting ads.
Responsibilities: Graphic design, photography, and advertisement