2019 dated campaign
Contributed to the launch of the 2019 Dated Passion Planner Pros— Ocean Blue, Atrium Red, Radiant Rose Gold, and Elite Black. Since this was our first launch with one medium size (and the omission of small and large), we wanted to give greater focus on the planner colors available.
As a result, the studio was completely dressed with backdrops and accessories of similar hues and values of the planners. Many props were spray painted to match the products and others were digitally color-corrected to establish cohesion between all visual elements. String and putty were used to support the composition of the frame and were Photoshopped out in the final editing phases.
This campaign brought in our second highest sales for the year, prompting us to bring back more planner size options the same year.
Responsibilities: Studio production and photo editing