Pashfam for a cause: australian bushfire
Illustrated the header image for Passion Planner’s Australian Bushfire Benefit and contributed to the overall newsletter design. The goal was to avoid negative portrayals of the bushfire effects but still give visual indicators of the cause. In the end, I chose to represent Australia with a koala mom and child peacefully embracing in their slumber as leaves around them fall to ground. This email generated a 20% open rate, 5.4% conversion rate, and a total revenue of about $3,700.
